For small businesses with limited resources, marketing costs can be quite prohibitive. This is especially the case if you’re looking for marketing for the cannabis industry or a similarly hard industry to market in.
If you have a small business in a niche like this and are looking for promotional ideas that don’t cost a lot of money, guest blogging is a viable option since it provides you with a chance to communicate directly with potential customers or clients for little.
If you are ready to get started with guest blogging, the information below should help. These details will help you with cannabis guest blogging, or content posting in any hard industry. You can find tips on everything from finding the best websites to following up after your post, ensuring that you get the greatest benefit possible out of the process.
1. Choosing The Best Websites for Guest Blogging
If you write a guest post for a site that is completely unrelated to your business, it probably won’t benefit you. Instead, you need to look for sites that are a good fit for your business. Here are some of the factors that you should consider:
The site should allow you to reach a group of people who are interested in the products or services that you sell. There is no point in wasting time writing an article for a site that is completely unrelated to your business since you are unlikely to convert the readers into buyers.
The site itself is well-designed and features high-quality content. The last thing that you want is for your content to be published on a low-quality site since it can give people the wrong impression about your business.
You should search for high-traffic blogs or websites. That doesn’t necessarily mean only writing posts for the top-performing sites in the industry. The site should have enough traffic, however, to justify writing the post.
An easy way to find sites in your niche that are looking for guest bloggers is by searching for the name of your niche along with the words “guest post“. This should bring up a list of sites in your market that allow guest posts from outside writers.
2. Learn More About Each Website
Before deciding which websites to contact, you should conduct a little bit of extra research. Once you have figured out whether or not the site is open to the idea of guest posts, you should then take a closer look at these factors:
- Is their audience a good fit for your business? Cannabis guest blogs for example will often be fine on some health sites but less so on a business site.
- How do they prefer to be contacted about guest posts?
- How quickly does the content need to be finished?
- How popular is the website? Check the number of followers that they have on social media and the number of comments on their blog posts.
- Can you create a piece of content that fits with the overall theme of their site?
- Is your idea unique enough compared to the other content on their site?
- What is the name of the website owner or editor? When you contact them about writing a guest post, your request is a lot more likely to be accepted if you can address the site owner or editor by name.
3. Explain Your qualifications
Anytime you approach a site about writing a guest post, you need to let them know why you are qualified to talk to their readers. Here are some examples:
- You can write a detailed article about dealing with the stress of a wedding thanks to your previous experience working as a wedding planner.
- You are an accountant and would like to write an article to help people file their taxes more easily.
- You are a bookstore owner who would like to create a recommended-reading list for the upcoming holiday season.
- Don’t forget to include a link to your website or to any other pages online that demonstrate your expertise.
- You should also provide a writing sample so that they can determine whether or not the quality of your writing is a good fit for their site. You can either link to articles that you have written for other sites or to your own website.
- Pay particular attention to the wording of your email, as well. Avoid mistakes with your spelling or grammar.
4. Stick To The Rules of the Guest Post Site
Read the guidelines that are published on the site regarding guest posts and follow them closely. In some cases, you will be asked to include an entire article along with your email. In other cases, you may just need to provide titles for potential articles along with a short description. You also may need to include certain words in the subject line of your message.
The key to success is to make sure that you stick to the rules as closely as possible. There is no better way to show your professionalism than by paying careful attention when submitting your pitch. In fact, a lot of bigger websites automatically screen out messages or pitches that don’t adhere to the rules. That means that your pitch may wind up getting tossed out if you don’t pay attention to the guidelines.
5. Create Compelling Content
Ultimately, your guest post needs to be compelling and well written. The goal of the post should be to provide valuable information. Avoid content that is overly promotional. Instead, focus on writing in a way that shows anyone reading the article that you are an expert.
When people see that you really know what you are talking about, there is a higher likelihood that they will follow the link in your author bio to find out more about you and your business.
The rules for including links in your content vary based on the website that you are writing for. For instance, some sites allow you to put a link in the text of your article while others only allow you to include links in your bio. Make the most of the links that you do include by linking them to relevant products on your site or by using them to direct people to a sign-up form for your mailing list.
Regardless of your niche, your goal should be to help the people who are reading your article while at the same time giving them a great reason to follow the link in your bio.
6. Take The Right Steps after Your Post Is Published
As soon as your guest post is published, spend some time promoting it and responding to any comments that it receives. Interacting with the people reading your content is a great way to motivate them to learn more about your business.
Post a link to the article on your social media accounts, making sure to mention the name of the website where the article is published. You should also add a link to the article from your own website. Anytime someone shares your content, make sure to let them know that you appreciate it. Always answer any questions or comments that you receive quickly and professionally.
Customers usually won’t buy a product from a company until they have interacted with them at least six times. Writing guest posts for sites in your industry is a great way to get the word out about your business.
If you need cannabis guest posts or blogs on any sort of industry just get in contact – we can help you out.