More companies than ever are taking the initiative and launching their first online casino. It’s a booming market with a lot of potential for variety, entertainment, and incentives. Of course, with so many new companies entering the field, every company must do what it can to stand out from the competition. That includes different advertising tactics, website designs, and gaming options. The good news is that it’s easy to stand out from the competition when you utilize a combination of different marketing strategies.
Remember the betting industry is worth $225bn a year – so it’s very lucrative and worth marketing in and super affiliates can earn north of $100k a month.
Use Affiliate Marketing to Spread Awareness
There’s a reason affiliate marketing has remained a relevant tactic for decades: because it works. It’s as easy as finding another website that covers casino-related news or reviews and then creating a partnership. When they bring new paying users to your casino they make a small commission. A large enough casino review site can help you build a strong reputation and provide you with a surge of needed traffic via SEO for online casino sites.
Don’t Ignore Mobile Marketing
Mobile marketing was one of the dominant emerging marketing strategies in 2014. However, many new entrepreneurs overlook the importance of this marketing tactic because it’s more difficult to tell where the mobile phone ends and the home computer begins. But it’s important to remember that there are many distinctions between these devices and you need to be aware of these differences when marketing. Many people who use online casinos do so with their mobile phones. You need to ensure your web pages, advertisements, and published content are all formatted with mobile devices in mind. Here are some FAQs
Get Help From the Professionals
One of the smartest marketing decisions you can make is deciding to invest in a reputable digital marketing firm. These companies have the time, resources, and manpower to speed up your marketing efforts tremendously and improve all technical aspects of a campaign. Choosing a SEO iGaming expert to represent your brand is an important decision and shouldn’t be rushed. Look for marketing agencies that have good reviews, a strong track record, and plenty of experience working in the gambling industry.
Use Social Media to Build Your Brand
Twitter will remain a powerful marketing tool no matter who owns it as long as they continue to receive hundreds of millions of visits every day. The same applies to Facebook, Instagram, TikTok, Snapchat, Twitch, and Youtube. Every massive social media platform is an invaluable marketing tool even if the website provides limited support for actual advertisements. You can promote your casino through posts and interactions with actual people who fit in your target audience.
Build Your Own Online Community
It’s become much easier to build a strong online community thanks to apps like Discord and Reddit. These tools allow you to create a community around any specific theme, activity, idea, or brand. You can use this to your advantage to build a community of people interested in online gambling or some specific aspect of gambling. It’s a great way to spread brand awareness, build your reputation, attract new customers, and engage with your audience.
It Doesn’t Have to Be All About Gambling
The most successful companies know how to continually engage with their audience in a way that doesn’t grow repetitive. That requires being able to deviate away from the main topic at times. Some brands maintain engagement through humor, pop culture, news, competitions, or quizzes. Wendy’s is a well-known example of a brand that isn’t afraid to post a few memes or poke fun at another brand. It’s worked very well for them and it can work well for an online casino as well.
Revamp the Email Marketing Campaign
If you haven’t already built a strong email campaign, then now is the time to start. Email newsletters are an incredibly simple way to engage with visitors, attract new customers, and remind old customers that you still exist. Use it as an opportunity to offer rewards to existing customers and incentives to potential leads. It should also include content that is relevant and engaging. And do your best to avoid landing in the spam folder.
Use Rewards and Promotions to Your Advantage
Customers love the idea of getting something for free. Almost every online casino uses different forms of rewards and promotions to keep customers returning. For example, many online casinos offer first-time deposit rewards for new customers. Add in some limited-time promotions for free spins or bets and people are more likely to return to your site when they want to gamble.
Here are some good key performance indicators for the industry.