The gambling world is one of the most competitive industries thanks to its ability to generate millions of dollars in revenue yearly. In order to build brand awareness and trust, your casino or gaming website needs to perform well in SERPs. Hiring full-time assistance in the form of an SEO company can ensure they make the necessary regular niche edits to benefit your casino or iGaming site.
With many years of experience in the gaming industry, VelSEOity can help you build your digital footprint and make your gaming website rank better! Our link-building campaigns are fully customized to the needs and specifications of a company, and this enables better results in SERPs. If you’re interested in learning more about what we have to offer, make sure to reach out to us today for a free no-obligation pricing estimate!
How Do Gambling Niche Edits Work?
What makes niche editing so cost effective and useful is that it enables website owners to use existing online content in order to inject links. This eliminates the costly need for authoring new content when good ones are already published.
The key to making niche edits work is to choose the highest quality content to infuse links into. This entails judging content based on its usefulness, relevancy, and the educational value. If your website doesn’t currently have an active blog or solid content, look for other sources that do! Whether it’s an editorial post or an article, consider whether your website’s link can seamlessly blend into its context.
The next step is to create a shortlist of pages where you can see yourself getting your website linked. It’s crucial to consider the context of every content because Google’s algorithm is shrewd at identifying paid links. You will need to contact the content owners on your shortlist via email and work to convince them why they should link your website. In case the content owner agrees, make sure to specifically mention which articles or topics should contain your links for gambling link building.
Note: You will need to regularly perform analysis in order to see the results and impact of your niche edits.
Best Industries to Place Casino and iGaming Niche Edits
Here are some of the best industries to place casino and iGaming gambling niche edits on
Choosing Tech-Related Niche Edits for Casino Sites
As an online casino, you need to ensure that your links are placed in content where they’re most likely to get clicked by consumers. This means working together with high-ranking websites that also fall into a niche industry that goes hand-in-hand with gambling. At the end of the day, your link should feel natural when inserted into pre-existing articles.
Usually, tech-related websites are the closest to the gambling industry. In fact, there’s quite a bit of overlap between technology blogs and online casino websites. For example, a blog that publishes content about mobile devices will work well with a casino website because both are mobile-friendly and appeal to the same target audience.
Another industry to mine for link insertion are blogs dealing with web design or anything with virtual reality (VR) content. They allow for optimal link placement while also drawing parallels between the online gaming industry and the technology field it operates in. As such, technology oriented blogs are the safest bets.
Drawing Parallels Between The Gaming Industry
Gaming blogs and casinos are directly linked, and the relationship between the two concepts is fairly obvious in this context. Online casinos, for example, are a type of online gaming, therefore, the synergy between the two is doubly apparent. The better the graphics and higher quality the animations, the better the gameplay. This helps keep the context directly in relation to gaming.
Link-building with gaming blogs is straightforward and makes the most sense. In fact, it’s easy to touch upon a large number of topics such as gaming layout and variability to stay on the same page. It’s crucial to make sure the content fits your casino website naturally as forcing a fit really shows in the quality of the published piece.
Video gaming blogs aren’t the only clear connection to the gambling industry. Any content that talks about strategic gameplay such as chess, backgammon or poker will provide a good place for niche edits. The more natural a piece sounds, the easier it is to make the necessary edits.
Lifestyle And Leisure Blogs for iGaming Niche Edits
Profitable and great for exposure, lifestyle blogs are perhaps the best place for adding casino links. If the blog largely features leisure activities, gambling is a very easy niche to relate it to.
Entertainment topics are also ideal to make use of as there are many elements that cross over into gaming. For example, Vegas showbiz is one crossover that yields plenty of effective results. As tourism is the main attraction there, it bodes well for your casino.
The direct correlation within casino games and the entertainment industry don’t just stop there! Celebrity gossip columns and even movie blogs offer ideal linking opportunities. As many casinos use movies and celebrities for their themed games, the drawn parallels remain fairly obvious. At the end of the day, lifestyle blogs are the most versatile places to use for niche edits. From the hobbies to the culture section, your casino site will work well in any location.
Business and Finance Sites for Casino Curated Links
Business and finance blogs are also great places for your casino to submit its web address for link-building purposes. Much of the link placement potential lies in the fact that casinos are great for tourism while also offering investors a possibility for investing in stocks. As America becomes a more liberal society, many sources talk about the positive economic growth that casinos enable in a given community. For example, a recently opened casino in Bristol, Virginia has given well over a hundred thousand people jobs. This means that the local community significantly benefits from its existence.
Business blogs can easily harness the power of this popular topic. The legalization of betting in many parts of America offers blogs a fresh outlook on potential content. It’s good to talk about not only legal implications of casinos, but also how this type of business is profitable in a saturated marketplace.
Lastly, blogs dedicated to business and finance will often discuss hotly debated modern topics such as cryptocurrency. This is a great way to gain further exposure within your casino niche. There are many stances that a blog may take in the finance category, but it can serve well for your gambling website. From either a speculative standpoint to one that actually applauds cryptocurrency based gambling, you can seriously see the advantages of such exposure. In fact, choosing the right niche edits for your casino is a gift that keeps on giving! From reputable sources telling others the reliability of your casino to helping you build the right clients, niche edits are the future.