Gambling is one of the biggest businesses in the world. Online gaming is growing rapidly.
The online gambling industry in the UK grew by 172 percent in the last 10 years. Approximately 32% of the citizens of the United Kingdom now gamble each week.
In fact, the remote sector, such as online betting, casino, and bingo, contributed £5.6 billion to the GB gaming industry between April 2017 and March 2018. This is 38.8 percent of the total gross gaming yield (GGY).
Therefore, if you want to grow your Gambling site, you need to focus on organic traffic. You will face a lot of competition in the online gambling industry. It is very important to target the right proper keywords. It is, however, not easy to rank for certain keywords on Google.
According to some states, the online gaming industry is predicted to reach $92.9 billion in 2025. This is a significant growth from the current level of $66.7 billion.
Building your online presence can help you get more players to your Gambling site. Use Search Engine Optimization (SEO) to improve your visibility and rank your website on the search engines, such as Google. Continue reading to learn the casino marketing SEO mistakes you need to avoid when optimizing your Gambling site for SEO:
Bad Website Architecture
Bad website architecture can hurt your website rankings. Build a visually appealing website and provide useful content on your website. Useful content attracts more visitors. Make sure your website is easy to navigate. Search engines and users prefer user-friendly websites. Hire an expert to help you improve your website architecture. If you want to get players from across the world, you can personalize content for every country using language tags.
Hiring the Wrong SEO Writer
A skilled SEO writer understands iGaming website SEO and has strong SEO skills. The writer can write and optimize your website’s content. It is important to promote your content and build links to your website. It is, therefore, much better to hire an SEO agency to help you get the best results. SEO agencies have multiple experts. These experts can work on your website to improve its search engine rankings.
Posting Duplicate Content
One of the most common iGaming search optimisation mistakes is posting duplicate content. Posting duplicate content can get your website penalized. Do not just copy and paste content. It is best to spend more time researching and creating informative content. Creating epic content can help you succeed in iGaming website optimisation for Google SEO.
Posting Short Content
It is beneficial to post longer content on your website. Longer content ranks highly in the Search Engines. It is, however, more important to make sure you are posting quality content. In some cases, it is best to post short content. But the content must provide well-researched and detailed information. However, if you are only posting short articles, your Gambling site might never rank in the search engines.
Building Poor Quality Backlinks
Do not link spam to boost your search engine rankings. It is more important to focus on quality over quantity. If you can get a single link from a reputable website, it can boost your website rankings. However, if you get multiple backlinks from several low-quality websites, your website rankings might not change. It is wise to hire an SEO agency to help you build high-quality backlinks.
Slow Page Speed
Page speed is one of the major search ranking factors. Slow page speed can increase your bounce rate since most people will not spend more time on your website. Compress your images and use a reliable host to improve your page speed. Do not, however, use bloated code and social media buttons.
Technical SEO Issues
Technical SEO issues can kill your rankings. One of the major search engine ranking factors is quality content. However, you need to do proper keyword research and provide direct answers. If you are not targeting proper keywords, Google may never understand the content on your page. So, use alt text and meta data to help Google understand the content on your website.
Not Building Relationships
Building relationships with other webmasters can help you get free links to your website. Reach out to similar sites and engage with your visitors. It takes a lot of effort and time to build relationships and generate free links. If you are consistent, your search engine ranking will improve.
Do not make these iGaming search engine optimisation mistakes. If you just focus on improving your website, creating quality content, and optimizing your content for SEO, your Gambling site will rank in the search engines.