Personal Reputation Management and Repair Services
90% of recruiters will research you online. What is Google going to say about you? Take control with our personal reputation repair services and improve your personal and professional reputation today!
What are Online Reputation Management Services and Repair Strategies?
A positive online image can secure you the job, win the business and earn the trust and respect of your fellow professionals. As for a poor online identity – one complete with unprofessional social media, questionable forum comments, videos and images – it’s a sure-fire track to landing straight in the rejected pile of CVs.
So, what are your headlines telling your audience about you? Go ahead, tap out your name in Google. Do the results inspire credibility, likeability, trust? Do they show you, for you as you are today? As you’re here, reading this, we’re guessing that we already know the answers to these questions. So here’s what we’re going to do about it…
We set out to discover EVERYTHING that Google is telling others
We’ll not only uncover the negative results, we’ll also look for opportunities to gain high-placed positive search results, where you could become a thought-leader, an industry-commentator or expert with something worthwhile to say.
We take on the negatives and replace them with positives
We’ll quickly knuckle down and focus on…
- Removing outdated and negative content in search engine results that’s damaging your reputation online
- Driving down negative results in online search to improve your online image
- Adding positive content – like testimonials, articles and more
If you’re experiencing a career reputation crisis because of negative search results or issues on social media networks, we’ll help you take a step back to form a considered, strategic response, rather than reacting and worsening the situation.
We go further – creating content authored under your name – to impress and influence
You want that job. Actually, scrap that, you NEED that job. But competition is rife. The candidates are talented and you need an edge. Getting thought-provoking content out there, written under your name, can demonstrate your expertise and leave recruiters in no doubt that YOU are the person for the job.
Reputation Management and Repair Packages & Pricing
Bronze Personal Reputation Management
We Monitor your Results for Problems and Online Issues
Online Reputation Management from Negative Results in the Google SERPs
Time Scale: 1 Month +
Manage and Build
Silver Online Reputation Management
We Monitor and Build a Positive Personal Brand Presence Online
Online Reputation Management and Active Reputation Building in the Google SERPs
Time Scale: 6 Months +
Manage and Dominate
Gold Personal Reputation Management
We Monitor and Dominate for Important Results
Online Reputation Management and Domination of Page 1 for Google Search Terms
Time Scale: 12 Months +
Personal Reputation Repair
We repair, enhance and ring-fence the reputations of professionals seeking to leave behind nothing but a positive online reputation and positive information in place of negative, false or plain defamatory content. Then, with your reputation repaired, we can monitor your personal brand onwards, immediately picking up upon whenever you’re mentioned in a negative way online.
We can even nail Google autocomplete, so that when your name is tapped into Google, it brings up suggestions that will lead to glowing results for a great value price.
Time to get organised
To start your online reputation management project, we begin with one almighty organisation project. We scour the search engines, social media sites, professional networks and social media to categorise all results, placing them into positive, negative or neutral lists. Then our online reputation management company weighs it all up to formulate a strategy to deal with search engines and online profiles.
The clean-up and repair begins
We suppress results that can’t be removed with fresh content
We could create and place long-form articles that put forward ideas and insight about your industry and its pressing issues of today. We can start conversations – giving you a chance to interact with important voices in your sector – on LinkedIn or over on your very own blog (which we can set up for you). All in all, this is professional reputation management that goes further.
Is it possible to repair even the most seriously damaged online reputation?
The short answer is yes. The long answer is that it will take time and a carefully refined strategy. While each and every individual is different in terms of what’s required, it always begins with a proactive attack with credible content.
Does reputation repair simply mean the removal of negative results?
Absolutely not. Overlooking the need for positive results and content is a rookie error in the world of online reputation. You must make your skills and expertise clear, which means that reputation repair is equally about positive promotion as it is about removing negative content online. When all is said and done, this is the only way to build a personal brand that bags opportunities and secures that foot through the door and improves personal branding and your online presence on Google's first page, online reviews and social media accounts .
How long will the Reputation Repair Strategy take?
There’s no dead-set answer here. The first thing you need to know is that Google takes between two to six weeks to index websites, however in reality it can take months for these results to work their way up Google. That said, when you need a rapid fix or a positive reputation that’s visible to recruiters, there are always custom solutions that can show your audience what you want them to see within the shorter of timescales.
Steps you can Take to Protect your Own Reputation
Of course, you don’t need us to take the basic steps to protect your own reputation. The following online reputation management tips are all actionable for most people and can go a long way to protecting your reputation.
Set Up Google Alerts For Your Name/Business/Industry
Count on notifications to be your early warning system for anything that could suddenly pop up on the cyber frontier. This way you will be able to prepare a swift and decisive response which is important in addressing the concerns and implementing great personal reputation management in the search results. Rather than fretting and searching like crazy, allow Google to do all the heavy lifting so that you never miss out on any of the important information that affects your personal reputation management in the online search results.
Retain Personal Privacy
There are privacy settings that can and should be applied to all the content you want to share. This way you can choose what content is made available to the general public and what will only be shown to your friends and family. But don’t assume that this will be enough though. Facebook and other social media channels are in a constant rush to adjust their rules about sharing content and it may happen that your friend shares a rather embarrassing picture of you without your knowledge.
As a rule of thumb, you should never post a picture of yourself that you would not show to everyone and anyone you meet. So, what about that friend who is constantly posting pictures of their adorable kids running around in the buff as kids do? According to the experts, this is not a good idea because you never know where or when those pictures will resurface. This may sound hard to believe but it is an important thing to consider for personal reputation management.
One good way to avoid this small problem would be to open and manage two different Facebook profiles. One is for outsiders, this will be a showcase of your educational and professional history and apply all the privacy features you can think of. I admit that trying to manage two Facebook profiles can be a tough gig, but there is certainly wisdom in the idea if you are trying to protect your privacy.
If you have been tagged in a picture that you find somewhat embarrassing and you would rather not share it with the world simply remove your tag. Furthermore, if you see that there are some unflattering pictures of you circulating, consider asking the other people to take the picture offline. This is a central premise of online reputation management and search engine optimisation.
Never Argue Online – a Golden Rule of Online Reputation Management
If you have taken a very active role online because you own a business or are simply an active participant in a social media circle, you will have plenty of opportunities to begin a tough debate. You should always try and resist the urge to respond to an emotionally charged dispute. Make sure that all of your online communications are positive, professional and polite. No good has ever come from an argument with someone online and it can greatly impact your positive content in the online search results.
Taking the high road is the only way to go when faced with a confrontation. Of course, it is only natural to want to defend yourself and your views from hostile detractors, but you will accomplish nothing by trying to win an argument or get involved in a petty back and forth in the search results.
Remember that the minefield of online arguing is no place for the economically-minded entrepreneur or business person looking to make headway in the online market. Most of what will be said online would never be said to a person face to face. What this means is that there are trolls aplenty looking to provoke you into doing something you will seriously regret. Avoid all this and take the high road.
Create a Blog to Improve Personal Reputation Management
Taking the time to write out some engaging content in a professional writing style and applying all the expertise you have gathered in your field is a great way to establish yourself as a thought leader and an authority in your niche. Never forget your primary directive of occupying that first place in the Google SERPs. If you are providing your audience with top-quality information from a reliable source your SEO value will skyrocket and take your name to keyword heaven in the search results.
As your audience grows, you may even begin thinking about guest writing on other blogs that are connected to your niche. This is even more excellent publicity and can allow you to reach a much larger audience. But it all begins with the important secret of creating content that is relevant to your field and engaging for your target audience. This helps create a great personal online reputation in the search results.
Every so often you should run a Google search on yourself and check what you find on the first three pages. This is a basic of reputation management. What kind of things are you seeing here? Is this kind of publicity doing you and your brand good? Something that may even seem harmless could be alienating a significant portion of your online market and audience. All of your search results should appear as professional as they possibly can. But if you find you have absolutely no relevant research results on the first three pages, this is even worse and you may want to get the ball rolling on your SEO work to improve search results.
Consider Your Personal Brand and Goals for Online Reputation Management
Now that you have a better understanding of what your audience will see when they search your name and brand online, it is now time to start thinking about using this information to your advantage and improving your online image. Ask yourself who is googling you and what will they see? This will lead you to make the best decisions about your personal online image. One great idea is to make a profile of the most successful players in your field. How do these talented individuals engage their audiences? How can you emulate this success?
Claim and Create Social Media Profiles
Then take some time to clean up your entire social media outlook. Sort out your accounts and profiles. Make sure that your personal accounts are kept separate from your business owner facing accounts in search results. Make a choice about the platform that works best for you. Different social media platforms will provide you with a better connection to your captive audience. Even if you don’t use all of the accounts you create it is important that you have them as you may find a growing number of interested individuals on other platforms in the near future. In the meantime focus your efforts where they will do the most good.