A Guide to Safety and Effectiveness of Backlink Quantities

Backlinks are crucial for SEO success. They indicate credibility and help pages rank higher in search results. However, one wrong move could bust your site, triggering penalties from an avalanche of low-quality links.

This guide shares proven backlink-building practices to raise your search visibility without taking on excessive risk. You’ll learn optimal monthly link quantities to target and the highest-value types to acquire.

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how many backlinks should i build ?

How Many Backlink Per Month is Safe for Casino Gambling Sites

There is not a specific number of backlinks considered universally safe per month. Google recommends natural, organic link building practices. Unnaturally high spikes in backlink velocity can appear manipulative and risky.

According to Google, links should appear naturally from other websites. Create intriguing content that inspires others to link to your site.

Sudden surges in casino link acquisition – especially from low-quality sites – often trigger penalties. Moderation and gradual scaling are key.

Backlink Limits for New Casino Sites

In your first month, aim for 10-20 new high-quality backlinks from relevant sites. This establishes a reasonable foundation. 

Gradually build from there, scaling up slowly over time. Follow this ramp-up guide:

  • Month 1: 10-20 new links
  • Month 2: 15-25 new links
  • Month 3: 20-30 new links
  • Month 4: 25-40 new links
  • Month 5: 30-50 new links
  • Month 6: 40-60 new links

In months 6-12, stay in the 50-75 new links per month range. Exceeding 100 links monthly as a newer domain appears risky.

Backlink Targets for Established Casino Sites

Once a domain passes 12+ months in age, aim for 75-100 new quality backlinks per month. At this stage, you’ve earned more authority and have likely created substantial assets worthy of links.

A gradual, moderate pace still remains advisable. While you have more leeway as an established site, stay careful – excessive link building activities can still raise flags.

The table below summarises the recommended targets:

Site Age Safe New Links per Month
1-6 months 10-75
6-12 months 50-100
12+ months 75-150


These measured link building efforts compound into improved search visibility over time with patience and persistence.

What are the Best Types of Backlinks for Casino Sites

Diverse backlinks from relevant authoritative sites demonstrate popularity. However, not all links have equal value. Prioritise these high-value link types:

Guest Posts

Securing guest post opportunities on authority sites related to your niche is a top priority. Make sure the site accepts guest contributions and writes stellar, in-depth articles useful to its audience.  

Some prime targets include:

  • Major gambling or casino blogs
  • Online casino reviews and comparison sites
  • Gambling industry news sites

Niche Editorial Links

Natural, editorially given links in articles on other established sites in your niche are hugely valuable. 

To earn these:

  • Create genuinely useful resources like guides, tools, and original research.
  • Distribute and promote your content through appropriate channels.
  • Send relevant pitches to niche site editors.

Classifieds and Business Listings

Properly listing your casino site on relevant classifieds pages and business directories builds local trust signals. 

Some top options are:

  • Google My Business
  • Yelp
  • Localeze
  • Gambling-related directories

Local Citation Listings

Register your site on all citation listings possible, like YellowPages, Hotfrog, Tripadvisor, etc. Verify and update details consistently.

One study showed improving local citations increased click-through rates by 67%.

Reputable PBN Links

A small number of links from high-quality, reputable PBNs can benefit your overall link profile but only pursue them carefully. You should never use networks associated with penalties.

What are the Best Ways to Build Backlinks for a Casino Site?

Building high-quality backlinks is crucial yet challenging. It requires a thoughtful, multi-pronged effort using proven tactics. You should not rely on shortcuts or quick fix strategies. Sustainable success comes from consistency and quality execution over time. Here are the best ways to build backlinks for a casino site.

  • Create Link-Worthy Content

Devote time and creativity towards content that answers questions, solves problems, or entertains your audience. Consider these principles:

  • In-depth casino game guides – Create the definitive how-to guide for popular casino games. Include history, rules, basic to advanced strategies, tips from experts, and more.
  • Data-driven original research – Analyze industry trends and player behaviours using surveys and stats. Rank casinos on factors like odds, bonuses, themes.
  • Useful tools or calculators – Build a house edge calculator for common games. Create a slot finder tool to match players’ preferences.
  • Reach Out for Guest Posts

Pursue guest posting on authoritative sites related to your niche. Guest blogging builds brand visibility and garners high-quality backlinks when done right. 

Research prospects thoroughly. Then customise pitches and develop relationships. Here are tips for effective outreach:

  • Identify Potential Targets: Look for websites in your niche that accept guest posts. These could be blogs, online magazines, or industry publications.
  • Research: Familiarise yourself with the target website’s content, style, and audience to tailor your pitch effectively.
  • Craft a Compelling Pitch: Write a personalised email to the website owner or editor, introducing yourself and explaining why you’d like to contribute. Highlight your expertise and how your proposed topic aligns with their audience’s interests.
  • Pitch Your Ideas: Propose specific topics or article ideas that would provide value to their audience. Include brief outlines or bullet points to demonstrate your understanding and preparation.
  • Follow Guidelines: Respect any submission guidelines provided by the website. This might include word count limits, formatting requirements, or preferred topics.
  • Provide Samples: If you have previous guest posts or relevant writing samples, include links or attachments to showcase your writing style and expertise.
  • Be Professional and Persistent: Follow up politely if you don’t receive a response within a reasonable timeframe. However, avoid being too pushy or spammy.
  • Negotiate Terms: Once your pitch is accepted, discuss details such as deadlines, compensation (if applicable), and any editorial guidelines.
  • Write and Submit: Once everything is agreed upon, write the article according to the guidelines and submit it on time.
  • Engage and Promote: After your guest post is published, engage with the audience by responding to comments and sharing the post on your social media channels to maximise its reach.


  • Earn Links From Local Business

Earn links from local sites. It builds familiarity and trust in the community. Make local link building a priority with these approaches:

  • Sponsor local events related to your casino theme and brand.
  • Partner with local charities on community initiatives.
  • Join and engage with local business associations and groups.
  • Support and promote local tourism attractions.

Final Words

Backlinks remain among the strongest rankings signals – yet must be built strategically over time. The safe path forward requires patience. Start slowly and scale carefully. Focus on quality and relevance. The highest-value links come from authoritative niche sites through remarkable content and thoughtful outreach.

Build a solid foundation before accelerating. Strengthen local signals. Diversify placement types – from major publications to local directories. Monitor progress consistently. Fine-tune and optimise efforts for maximum efficiency. Stay up-to-date on Google’s evolving best practices.

The jackpot of higher rankings and visibility awaits with a measured, sustainable approach. Just like the most skilled card counters, leading casino sites balance risks and rewards to profit long-term.