Search engine optimization (SEO) for the iGaming and gambling niche is a process that’s not only complex but also constantly evolving. However, one thing is clear: the ultimate goal of any SEO effort is increasing visibility, driving more organic traffic, and generating more business.
With so many factors at play, however, it can be challenging to measure the success of your SEO efforts in a meaningful way. Here are 5 important metrics that you can use for measuring the success of your SEO campaigns.
I. Organic Traffic
The visitors that come to your website directly from the search engine results pages (SERPs) without first clicking on an advertisement are referred to as organic traffic. The metric is an important barometer of your overall SEO success, because it shows the number of people discovering your website through organic search.
You can use Google Analytics or a similar tool to measure your organic traffic. Just log in to your account, head over to the Acquisition section, and click on the “Channels” report. From there, you can see just how many visitors to your website came from organic search. If your SEO efforts are paying off, you should see an increase in organic time over time.
II. Keyword Rankings
The position held by your website in the SERPs for specific keywords or phrases is known as the keyword ranking. Monitoring your keyword rankings can be an excellent way to measure the success of SEO efforts, because higher rankings usually lead to more organic traffic as well as visibility.
You can use a free tool such as Google Keyword Planner or a paid service such as SEMRush or Moz to check your keyword rankings. Just enter the keywords you wish to track and the tool will show you where your website ranks for each of the terms. If your SEO efforts are effective, you should see your rankings improve over time.
III. Bounce Rate
The percentage of visitors that leave your website after visiting just one page is referred to as the bounce rate.
It is important to track this metric since it gives you an indication of how well the website is retaining visitors and engaging them with your content. A high bounce rate is usually indicative of several things, which include slow loading times, poor website design, or a lack of relevance to the user’s search query.
To measure the bounce rate, log into Google Analytics and head over to the Audience section. Next, click on the “Overview” report to see the overall bounce rate of your website. If your SEO efforts are making a positive impact, you should see a reduction in the bounce rate over time.
IV. Conversion Rate
The percentage of visitors that take a desired action on your website, such as filling out a contact form, signing up for a newsletter, or making a purchase is known as the conversion rate. It is critical that you measure this metric since it shows the direct impact your SEO marketing efforts have on your business.
To measure the conversion rate, you must first set up conversion tracking in Google Analytics. Next, go to the Conversions section and click on the “Goals” report. From there you can see the number of conversions your website has received along with the conversion rate for each goal.
If your SEO efforts are having a positive impact, you should see your conversion rate increasing over time.
V. Time on Site
The amount of time spent by a visitor on your website before leaving is known as time on site. It is important that you track this metric since it gives you an indication of how well your content is engaging visitors and keeping them on the website.
A high time on site may indicate that the content is both useful and relevant while a low time on site may indicate the opposite. To measure your time on site, log into Google Analytics and head over to the Audience section. Next, click on the “Overview” report.
If your iGaming SEO efforts are having a positive impact, you should see your time on site increasing over time.
Here are some of the FAQs about SEO in this niche.