For online casinos, implementing effective link building strategies is essential for improving SEO and attracting more players long-term. However, in the competitive online gambling space, low-quality links or spam tactics can potentially damage a site’s reputation.
In this article, we’ll take an in-depth look at some of the most powerful, above-board link building approaches casinos can leverage.
Read on to learn the link building tactics covered in this piece which focus on providing true value to industry partners to earn high-quality backlinks organically.
Guest Posting On Casino Blogs
One of the best ways to get backlinks for an online casino is to guest post on industry blogs. Guest posting for casino niche sites goes far beyond a simple broadcast promotional exercise when done right. Follow these tips to get your guest post pitch accepted and maximize value:
- Identify the top blogs in your niche. Do research to find influential casino and gambling blogs that accept guest contributions. Look beyond domain authority metrics and evaluate reach, engagement levels, and audience quality.
- Analyze the content. Spend time reading top posts on any blog you want to write for. Get a sense of the tone, topics, and styles that perform well. This ensures your pitch is on point.
- Craft a tailored pitch. Once you fully understand a blog’s needs, pitch 2-3 high-value topic ideas specifically suited to that site and audience. Show you did your homework.
- Follow guidelines closely. Carefully adhere to all submission rules and requirements laid out by the blog. Submitting a generic pitch that ignores guidelines is a non-starter.
- Provide true value for readers. Write posts that address common reader pain points or burning questions. Avoid pure promotion – give actionable advice using your expertise.
- Smoothly integrate keywords. Naturally work relevant keywords into your posts through an engaging, audience-focused narrative. Don’t force it.
- Build an ongoing relationship. Guest posting is about fostering long-term partnerships that lead to additional opportunities over time. Avoid one-off contributions and a continuous and steady link building approach is key.
Guest posting on authoritative casino sites can become a sustainable source of quality links, referral traffic, and brand visibility with a strategic and value-driven approach. Just be sure to avoid low-quality blogs or spam tactics that could potentially damage your site’s reputation.
Promoting Infographics To Acquire Casino Industry Links
Eye-catching infographics that visualize data and insights make highly shareable assets for acquiring links. Casino-related infographics can capture attention and links from both industry websites and general media publishers when created and promoted properly.
Follow these best practices to maximize the link building and engagement potential of your infographics:
- Focus on quality over quantity. A single great infographic can generate more links than 10 mediocre ones. Devote time to creating truly compelling assets.
- Highlight fascinating data. Build your infographic around surprising, credible data and statistics. This grabs the reader’s interest while also establishing expertise.
- Tap into trending topics. Connect your infographic to topics currently resonating with casino fans and the wider public. Timeliness fosters shares.
- Optimize for visual storytelling. Arrange stats, facts, and timelines into an easy-to-digest graphical narrative. Visuals should enhance the story.
- Promote far and wide. Don’t just publish your infographic on your site. Actively pitch it to both casino sites and general media outlets for pickup.
- Make it share-friendly. Allow easy social sharing and downloads. Insert backlinks pointing to your site within the graphic.
- Produce consistently over time. Infographics work best as an always-on strategy that generates new assets and pickups periodically.
Infographics require an initial time investment to master, but the return through links, embeds, social reach, and brand visibility is immense. As a prominent marketing asset, quality infographics attract new players as well as links.
Local Casino Citation Building
While on the surface local SEO may not seem essential for online casinos, building consistent local citations can strengthen trust factors and lead to improved local rankings. This helps casinos surface in more “near me” geographic searches.
Follow this checklist to build a solid local SEO foundation:
- Claim key listings. Register your casino on core directories like Google My Business, Apple Maps, and Bing Places. Fully complete profiles.
- Expand to niche citations. Build listings on casino-specific platforms like Casino City as well as local business directories.
- Consistency is key. Standardize your casino’s name, address, and phone number across all citations and profiles. Avoid inconsistencies.
- Monitor and maintain. Check listings periodically to ensure information remains up to date. Be proactive in addressing any inaccuracies.
- Encourage reviews. Positive local reviews further boost prominence in local pack rankings. Make it easy for players to submit reviews.
- Optimize GMB posts. Frequently post casino-related updates, events, and content to your Google My Business listing.
- Analyze geo-queries. Research the specific local casino and gambling terms your audience searches for. Target relevant keywords.
With a comprehensive local citation strategy, online casinos can stand out in hyper-competitive geographic searches and build brand familiarity. This ultimately drives more local traffic and player conversions.
Building Links Through Targeted Niche Edits
Beyond Wikipedia, there are numerous opportunities to score quality backlinks by making insightful editorial contributions to niche sites related to the casino space.
The key is identifying sites that:
- Allow user-generated content contributions.
- Actively accept and promote editorial submissions.
- Have domain authority and relevance to casinos.
Some examples include:
- Gambling strategy blogs and forums
- Poker news and commentary sites
- Casino game review and listicle hubs
- Online casino ranking/review directories
- Gambling addiction help resources
When contributing to these niches, focus on providing truly useful, engaging content and aim to organically link back to your site where appropriate. Avoid overt self-promotion. Potential editorial ideas include:
- Submitting updated blackjack strategy guides to popular forums
- Adding new slot reviews to roundup posts on casino game sites
- Contributing tips on gambling addiction helps to related resource pages
- Providing a casino profile to fill out a “recommended sites” directory
The more your contributions solve reader needs or fill information gaps, the more receptive niche sites will be to publish your work and links. This educates players while directing niche authority your way.
Here are some other good link acquisition strategies
Building Digital PR And Haro Links For Casino Sites
Public relations is about much more than press releases. By developing relationships with relevant journalists, newsjacking and actively pitching story ideas, casinos can earn high-authority backlinks while also raising brand visibility.
Here are some proven digital PR tactics to incorporate into your casino niche link building approach:
- Identify key media outlets. Make a list of top online publications that cover casino news and industry trends. Prioritize pitching to these sites.
- Build media relationships. Follow journalists who report on casinos. Engage with them on social media platforms and respond with their content. Become a trusted source.
- Monitor press queries. Keep an eye on HARO and similar platforms for reporter requests you can respond to with unique insights.
- Craft targeted pitches. Develop angles tied to trends, data, or announcements that align with specific publication interests. Avoid spray and pray tactics.
- Promote exclusives. Give select media early access to research reports, new product launches, executive interviews, or other exclusive stories.
- Insert natural links. Earn backlinks by including mentions of your casino within contributed articles and commentary that gets published.
- Don’t over optimize. Focus on quality over quantity. Just one or two authoritative pickups can move the needle for a casino’s link profile.
With persistence and compelling pitches, digital PR can deliver high-impact links while also improving brand visibility and awareness. The key is understanding what makes a story interesting from each publication’s perspective.
Here are some further considerations
Final Thoughts
Not all link building tactics are created equal. Low-value, manipulative techniques often backfire and should be avoided. Instead, focus on cultivating genuine connections with industry influencers and niche sites where your target audience already engages daily.
You can stand out from competitors and cement your online casino as a trusted leader within the industry by avoiding manipulative shortcuts in favor of building relationships and relevance over time. Work diligently to become a trusted partner and voice that sites are eager to promot