Online Reputation Protection for Businesses
Protect, preserve, persevere – that’s what it takes to look after your hard-earned online reputation
What is Reputation Protection ?
What is Reputation Protection ? Reputation protection is the action of pre-empting reputation issues and putting pro-active actions in place to fortify and immunize a business from online reputational threats before they can even take place.
Seconds. That’s how long it can take for your professional image to take a nosedive. One day your positive online reviews and news articles are flying high on Google, and the next, there’s a negative content sitting stubbornly in #1 position. And that single review could drive away 40% of your potential customers. Ouch.
And it’s not only negative reviews that you need to be worried about, either. As a brand or business, you also need to worry about un-happy ex-employees, trolls, spammers, competitors and people with an axe to grind (and nothing better to do with their time).
Maintaining your positive online reputation demands carefully laid plans. Speaking of which…
We get word out there first and protect your reputation
If bad news is about to hit, our crisis management will spring into action to tell your side of your story first to limit negative reputation damage from negative content.
We focus on gaining search engine ground
Let’s work your website, social and business profiles so that they make their way up the search engines. But before we do, we’ll ensure that your brand’s values are clearly on display in the online world.
We shout about your expertise
Authority content is essential for demonstrating your expert knowledge. It should spark debate, stir discussion and always show your brand or business as the credible force it is. This step is all about the right content, on the right sites – your own as well as industry websites and sector blogs.
We tell EVERYONE about your good social work
Do good things for a worthy cause? Corporate Social Responsibility programmes are a powerful way to demonstrate a brand with rock-steady values. We’ll make sure your target audience know ALL about your grass-roots work.
We mix up the positivity
A solid online status doesn’t just come in the form of hundreds or thousands of internet reviews. It includes all kinds of content – from blogger based outreach services to videos, social comments to testimonials. Believe us when we say that a full spectrum of search results are essential if negative news (that can’t be removed) is to be held at bay.
Packages & Pricing
Bronze Reputation Protector
We Monitor your Results for Problems and Issues
Reputation Protection from Negative Results in the Google SERPs
Monitor and Build
Silver Reputation Protector
We Monitor and Build a Positive Presence Online
Reputation Protection and Active Business Building in the Google SERPs
Monitor and Dominate
Gold Reputation Protector
We Monitor and Ensure your Online Presence Takes Over
Reputation Protection and Domination of Page 1 for Google Search Terms
A Reputation Protection Strategy That Means Business
With years of online rep management under our belts we know the score! We begin with companies that are similar to yours to learn all about what content is ranking well for them. Then we’ll get to work on our research, like trending content, branded search terms, and competitor research to protect your brand.
Once we’ve got a firm foothold on your trading landscape, we’ll put together a protection strategy to build upon your online business – month after month after month.
This could include idea modelling, content gap development and a search engine marketing plan.
We continue to use our rep management skills to push everything that’s good about your brand’s online reputation and improve your online presence. This could mean influencer outreach, search engine optimisation, blogger negotiation or social media promotion. Our online rep management company offers a variety of services to provide the right protection for your business online.
Throughout it all we Monitor and Track
We’ll look out for branded search terms, check review sites, read social comments, pick up on areas where you could leapfrog the competition. And this isn’t left to an automated tracking tool alone. We’ll also have a real-life human being on the case too.
FAQ About Our Reputation Protector Online Rep Management Service
Can we monitor everything that is said about you online?
We use automated tools to continually track and monitor comments, forums, articles and more in real-time. But there are some corners of the World Wide Web that we can’t check on using autopilot - TripAdvisor, LinkedIn, and Facebook Reviews being just three.
For the places that we can’t monitor through software, we monitor manually. And they’ll always be someone who personally checks through the results to formulate a proactive plan when needed.
How much is the VelSEOity's Reputation Protection Strategy ?
The steps needed for effective care differs for every brand and business, so you’ll need to speak with us to get a concrete idea as to the costs for your company.
However we can tell you this, our smallest package for online reputation protection starts from $1000 per annum. Dealing with reputation damage law can be expensive and our service often prevents the need for it.
Why should I choose VelSEOity for my Reputation Protection?
Good question. We’re honestly glad that you asked, as there are more than a fair share of cowboy companies out there in the online rep management space, who’ll take your money and simply run your brand name through their software once a month. In contrast, we…
- Have years of experience in the world of SEO. As in, 10+ years (which is vital, given that so much of your reputation relies on solid SEO groundwork)
- Our team is the full package – content writers, SEO experts, developers, public relations… you name it. You see, rep management is so much more than merely Googling and firing off legal sounding emails.
- We’ve been right in the thick of it numerous times over – dealing with a flat-out online rep management crisis and hundreds of negative sources of consumer anger. We’ve worked with global companies that have a world of bad PR, and local businesses that have suffered a month-long service failure. These experiences equip us not only with a proven track-record, but also with strategies we know to be effective when advising on unhappy customers who can, in most cases, be persuaded to revise their opinions on negative news in search results.
How long will it be before I see results from your Reputation Protection strategy?
As an ongoing, proactive service to protect your online reputation, you can expect our teams to immediately pick up on negative reviews, news, comments and more. Our positive steps for your company – such as content outreach and CSR promotion – run continuously, rather than being rushed out in response to something that has impacted your online reputation overnight.
Why is it so important to control the first two pages of Google?
Whatever your line of business – and whether you’re a brand, company or individual, how you are perceived matters (as these stats go to show)…
- 97% of consumers search online for local businesses, 12% do it daily.
- 69% of job seekers are likely to reject a job offer from a company with a bad reputation, and 54% of employers have decided not to hire a candidate based on their social media profiles.
- And when it comes to Google, you should know that 90% of people don’t make it past page one of Google. In fact, first place position gains 33% of the attention, second place 18%, and it only gets worse from there. Safe to say that you need a team of professionals in the area that also have TONNES of experience in SEO.
Why is it important to protect your online reputation?
Your online reputation is everything nowadays - people will rightfully want to know more about the business they’re dealing with and will search for them. Having a positive appraisal of your business helps you win trust and in turn do more business.
How do I protect my online reputation?
Protecting your online reputation is obviously down to your business and how you go about your daily efforts. However, as we all know a small percentage of people will leave negative reviews or scathing remarks and the best way to protect against this is to have a solid page one - so when it does happen, people won’t see it.
Actionable Steps you can Take to Secure your Own Reputation
- Great Service
Marketing is vital for improving online rep management, but it will mean little when quality is lacking in the products or services you offer your customers. Providing quality is the best guarantee of attaining a flawless online reputation. It starts will striving to better your products or service. That is how people will be encouraged or driven to leave positive reviews and comments. They also are likely to recommend your business to their colleagues.
A practical approach for this is to offer more than your core service or product. Go a step further by providing discounts and giveaways to loyal customers. People love free stuff!
- Damage Mitigation Via Brand Monitoring
Google Autocomplete and SERPs (Search Engine Results Pages) are excellent resources to exploit when building your online reputation. They can be a tool you can use to stay ahead of the negative remarks and stories, which calls for a proactive approach to safeguarding your brand’s reputation.
Check with Google Analytics if you have concerns about any emerging issues. You also can do so to understand your website’s traffic sources and identify potential red flags and essential events that pose problems for online rep management.
- Proactively Prevent Problems From Morphing Into A Crisis
Develop decision mechanisms can consider immediate and effective steps towards address online issues as soon as they surface. It will help ensure that they do not escalate to a catastrophe.
- Quickly Address Customer Complaints And Apologize
A customer that is happy with your business is likely to tell or recommend you to five people. Conversely, a dissatisfied customer will spread the word like wildfire, reaching more numbers than you would think possible. So, handling customer complaints and being quick to apologize can play a significant role in building super fans and aiding online rep management.
Run A Business Blog
Blogging is an intelligent way of connecting with your existing and prospective customers or clients. Blogs provide valuable content regarding what you have to offer (about your business or brand).
Business blogs do not mean curating content meant for your product or service. It can also be a value-addition tool worth leveraging and of practical importance. People will get to read your blogs and pick something that motivates them to transact with you.
But there is more to blogging than most people think, but you should blog as often as possible if you want to make the most of your business blogging. But you also can blog less if you take the initiative to churn out engaging content.
Blogging is all about content marketing, which is essential in building your online reputation. But things are not always as easy as they seem. It takes time, mistakes are expected, but it is a learning process from which you develop what best suits your business as you discover ways of scaling your content for marketing your brand.
- Partner Up With Influencers
Partnerships are a means of thriving in today’s world of business. It can be leveraged to build credibility. Partnerships can be established via asking for quotes to include in your content or have an expert as a guest speaker in your business webinar or seminar. The avenues are many.
However, the objective is to link build with influential entities in your industry. You can build a professional online network or join one through partnerships. Also, you can achieve the same by attending seminars and workshops or participating in social media platforms.
But finding a willing partner might see you tackled some challenges. Usually, you must polish your business reputation to ensure you also have something to offer that suggests you also can be a valuable business partner.