Moz Vs Ahrefs – Which Is Better ?


Choosing the right SEO tool is crucial for any business looking to improve their online visibility and search engine rankings. However, selecting the right platform for you can be challenging. 

This article will explore the strengths and weaknesses of two popular SEO tools: Moz and Ahrefs. Read on to weigh which tool aligns best with your SEO goals and strategies. 

Winner at a glance

Winner: Ahrefs – just a better and more modern all round tool

History and Background


Moz was built by Gillian Muessig and Rand Fishkin in 2004. This Seattle-based company has become a trusted name among digital marketers and SEO professionals across the globe.

Moz was Initially known as SEOmoz which started as a blog and online community for SEO enthusiasts. It offered educational resources and discussion forums. Moz expanded its focus beyond SEO to include other digital marketing areas like social media and content marketing over the years. In 2007, thet platform launched Moz Pro as its first SEO software which marked a significant step in its evolution.


Ahrefs was established in 2010 by Dmitry Gerasimenko. It became a go-to tool for various SEO needs ranging from rank tracking to in-depth backlink analysis. 

One of Ahrefs’ standout features is its AhrefsBot which is recognized as one of the most active web crawlers among all SEO tools, contributing to the platform’s robust data collection capabilities. 

Head-to-Head Comparison

Now let’s compare these two SEO tools.

Keyword Research Capabilities

Both Moz and Ahrefs offer robust keyword research tools but there are some notable differences. 

Moz’s Keyword Explorer and Ahrefs’ Keyword Explorer provide search volume data, difficulty scores, and keyword suggestions which can be helpful for content planning and optimization. However, some users have reported issues with the accuracy of Moz’s search particularly for long-tail keywords.

Link Analysis and Backlink Data

Ahrefs has an extensive database of live backlinks and comprehensive metrics, such as Domain Rating (DR) and URL Rating (UR) which provide valuable insights into a website’s link profile and authority.

On the other hand, Moz has link metrics like Domain Authority (DA) and Page Authority (PA). 

Site Audits and On-Page Optimization

Both Moz and Ahrefs offer site audit tools to help identify and address technical and on-page SEO issues. 

Rank Tracking and Reporting

For tracking and reporting on search engine rankings, both tools have capable offerings. Moz’s rank tracking tool allows you to monitor your website’s rankings for targeted keywords, while Ahrefs’ features are known for their accuracy and comprehensive data.


Features Ahrefs Moz
Pricing Plans Four monthly plans ranging from $99 – $999 Five plans from $99 – $599, plus custom enterprise options
Trial Offers No free trial 30-day free trial for full suite of tools
Discount Yearly plan includes two months free Yearly plan has reduced price
Free Tools Limited access on Site Explorer and Site Audit with signup

Site audit tool allows in-depth analysis and issue id

Downloadable site audit checklist

Checklist aids in identifying website issues

Comprehensive tools for visibility, traffic, and analytics


Integrations and Third-Party Tools

Seamless integration between various marketing and SEO tools is vital for streamlining workflows and maximising efficiency. Moz and Ahrefs understand this need and offer integrations with popular third-party tools and platforms.

Moz Integrations Ahrefs Integrations
HubSpot Marketing Grader Databox
Klipfolio AgencyAnalytics
SeoTools for Excel Stackby
Linkody Backlink Tracker Supermetrics
SEOGadget’s Link Extension Whatagraph
Moz API Extension for Google Docs Pitchbox
SEOmoz for Google Docs Respona
Found SEO Tool Agility CMS
eXdomain Reportz
Luna Link Rover Marketing Miner
Moz API WordPress Plugin DashThis
Links in Common Solodev CMS
Bulk Domain Authority and Page Authority checker Scoop Solar
Merenie SEO Tool Marin Software
Website Authority Checker Base
Moz Backlink Checker Dibz
Analytics Edge Connector for Moz Klipfolio


Keep an eye out for new integrations and updates from both platforms as they continue to expand their compatibility with other tools.

Customer Support and Community

The level of customer support and the strength of their respective communities are important factors to consider in addition to the tools and features offered by Moz and Ahrefs. You can get assistance for both through email, live chat, and a comprehensive knowledge base.

The difference is that Moz has fostered a vibrant community of SEO professionals, marketers, and enthusiasts beyond traditional support channels while Ahrefs maintains a blog which serves as a valuable resource for SEO insights, tips, and strategies. 

Moz vs Ahrefs for Business

Let’s explore how these tools compare for various use cases.

Moz vs Ahrefs for Small Businesses

Moz’s lower-tier pricing plans may be more appealing for small businesses with limited budgets. The Standard plan is not as comprehensive as Ahrefs’ offerings but it provides essential SEO features marketers need. 

However, Ahrefs may be the better choice if link analysis and comprehensive backlink data are crucial for your small business.

Moz vs Ahrefs for Large Enterprises

Large enterprises with complex SEO needs and multiple websites or domains may find Ahrefs’ comprehensive suite of tools and data more suitable. Ahrefs’ robust backlink analysis, site auditing capabilities, and accurate rank tracking can be invaluable for enterprise-level SEO efforts. 

Additionally, Ahrefs’ higher-tier pricing plans are designed to accommodate the needs of larger organisations. But, Moz’s enterprise plan has its customizable features and dedicated support which could also be a viable option for larger companies.

Moz vs Ahrefs for Agencies and Consultants

SEO agencies and consultants often require a tool that can accommodate multiple clients and projects. In this case, both Moz and Ahrefs offer suitable options. 

Moz vs Ahrefs for Bloggers and Content Creators:

Moz’s keyword research tools and on-page recommendations may be sufficient for bloggers and content creators focused on keyword research, on-page optimization, and content planning. 

However, Ahrefs’ comprehensive backlink data could be more valuable if a deeper understanding of link building and backlink analysis is required. Just keep in mind that it will cost you more.


SEO is an ongoing process which requires continual adjustment. Selecting a platform that matches your current and future needs ensures your SEO remains effective.Explore both platforms, utilise their free tools and trials.

Remember, the right SEO tool is an investment in your online success which will lead to increased visibility, higher rankings, and a stronger online presence. Approach the decision with an open mind, a willingness to learn, and a commitment to improvement to unlock SEO’s full potential for your business.

Frequently Asked Questions Section

Who built Moz and when?

Moz was built by Gillian Muessig and Rand Fishkin in 2004.

What makes Ahrefs unique?

Ahrefs is known for its AhrefsBot which is a highly active web crawler for gathering data.

How do Moz and Ahrefs compare in keyword research?

Both Moz and Ahrefs offer keyword research tools, but they vary in accuracy and functionality.

What are Moz’s pricing plan options?

Moz offers five plans ranging from $99 to $599 with a custom enterprise option.

Does Moz have integration with SeoTools for Excel?

Yes, Moz integrates with SeoTools for Excel

What are Ahrefs’ pricing plans?

Ahrefs has four plans that range from starting at $99 to $999.

Who established Ahrefs and when?

Ahrefs was established by Dmitry Gerasimenko in 2010.

Do Ahrefs and Moz integrate with Klipfolio?

Yes, Ahrefs and Moz integrate with Klipfolio.

Can Ahrefs be integrated with HubSpot Marketing Grader?

No, Ahrefs does not integrate with HubSpot Marketing Grader. 

Is there an integration between Moz and AgencyAnalytics?

No, Ahrefs is the one which has integration with AgencyAnalytics.